Brigadier General James Auala is a retired Namibian military commander and business person.

Auala was appointed as Chief of Staff Logistics of the Namibian Defence Force (NDF) retiring in 2005.

Auala worked for the South West Africa Broadcasting Corporation between 1972 and 1974[1] as a radio announcer.

In 1995 he was appointed as Chief of Staff Logistics replacing Colonel Peter Nambundunga serving in that role for some ten years.

During the Second Congo War he led the first Namibian Battle group to the DRC under Operation Atlantic [1] After retiring from Active service Auala joined Namibian Defence ministry owned August 26 Holdings as chief executive officer.