James Andrews Beard (May 5, 1903 – January 21, 1985)[1] was an American chef, cookbook author, teacher and television personality.
[5]At age three Beard was bedridden with malaria, and the illness gave him time to focus on the food prepared by his mother and Jue-Let, the family's Chinese cook.
[13] In 1927 he returned to the US, spending time in Portland, Hollywood, and New York attempting to start a career in acting, costume and set design, and radio.
Unlucky in the theater, he and friend Bill Rhodes capitalized on the cocktail party craze by opening Hors d'Oeuvre, Inc., a catering company.
This led to lecturing, teaching, writing, and the realization "that part of his mission [as a food connoisseur] was to defend the pleasure of real cooking and fresh ingredients against the assault of the Jell-O-mold people and the domestic scientists.
[12] From August 1946 to May 1947, he hosted I Love to Eat, a live television cooking show on NBC, beginning his ascent as an American food authority.
He was a tireless traveler, bringing his message of good food, honestly prepared with fresh, wholesome, American ingredients, to a country just becoming aware of its own culinary heritage.
[19] He compares Dione Lucas' cooking show and school with Beard's, noting that their prominence during the 1950s marked the emergence of a sophisticated, New York-based, nationally and internationally known food culture.
"[21] He noted that Beard met Alice B. Toklas on a trip to Paris,[22] indicative of the network of fellow food celebrities who would follow him during his life and carry on his legacy after his death.
Beard made endorsement deals to promote products that he might not have otherwise used or suggested in his own cuisine, including Omaha Steaks, French's Mustard, Green Giant Corn Niblets, Old Crow bourbon, Planters Peanuts, Shasta soft drinks, DuPont chemicals, and Adolph's Meat Tenderizer.
Although he felt that mass-produced food that was neither fresh, local nor seasonal was a betrayal of his gastronomic beliefs, he needed the money for his cooking schools.
"[24] In 1981, Beard and friend Gael Greene founded Citymeals-on-Wheels, which continues to help feed the homebound elderly in New York City.
A man who was born a hundred years ago on the other side of the country, in a city, Portland, that at the time was every bit as cosmopolitan as, say, Allegheny, Pennsylvania.
[17] After Beard's death in 1985, Julia Child wanted to preserve his home in New York City as the gathering place that it had been during his life.
Beard's renovated brownstone at 167 West 12th Street in Greenwich Village, is North America's only historic culinary center.
[33] "Since its inception in 1991, the James Beard Foundation Scholarship Program has awarded over $4.6 million in financial aid to a variety of students—from recent high school graduates, to working culinary professionals, to career changers.
"[35] A new board of trustees instituted an ethics policy and chose a new president, Susan Ungaro, to prevent future problems.