[2] Bridle, whose work "deals with the ways in which the digital, networked world reaches into the physical, offline one," coined the New Aesthetic.

Bridle has written for WIRED, Icon, Domus, Cabinet Magazine, The Atlantic, New Statesman, Financial Times and many other publications, and wrote a regular column for The Guardian.

[5][6] In 2018 they curated the Berlin art exhibition "Agency," a group show featuring works of the artists Morehshin Allahyari, Sophia Al Maria, Ingrid Burrington, Navine Khan-Dossos, Constant Dullaart, Anna Ridler and Suzanne Treister at Nome Gallery.

Topics were mass surveillance and transnational terrorism, climate change and conspiracy theories, anti-social media and rapacious capitalism.

[10] In 2024, the Schelling Architecture Foundation rescinded their €10,000 architecture theory prize to Bridle after Bridle's signature on an open letter, along with thousands of other writers and artists, committing to the Palestinian Campaign for the Academic and Cultural Boycott of Israel, that states: "We will not work with Israeli cultural institutions that are complicit or have remained silent observers of the overwhelming oppression of Palestinians.” Bridle was quoted as remarking on the irony in that their 2022 book Ways of Being, for which they were to receive the prize, addresses Israel’s “apartheid wall” in the West Bank and draws a link between genocide and ecocide.