In 1959 White moved up to work as a rock jock at station WJAS, in downtown Pittsburgh, Pennsylvania.
During 1969–1999 White worked for 30 years at radio station KMOX, St. Louis, Missouri where he was a talk show host.
He referred to himself as "The Big Bumper", because of his height and weight and late-night program shift (10 pm - 2 am) - and also alluding to "things that go bump in the night."
Because KMOX had 50,000 watts of power and clear channel status, his radio show could be heard at night over much of North America.
White sang bass in the church choir and performed singing parts on stage in amateur shows.