James Nicholas Collins (born 1981) is a sports nutritionist, author, strategist and commentator.
He is the founder and managing director of Intra Performance Group, an international consultancy working with prominent organisations in elite sport and entertainment, including Chelsea Football Club.
[5] Collins worked as a consultant for France national football team for their 2018 FIFA World Cup winning campaign[6] and in 2014, worked as part of the backroom staff of the England national football team for the 2014 FIFA World Cup in Brazil.
[9] Collins has been actively involved in transferring best-practices from elite sport to improve the health and wellbeing of the general public.
Collins has also served as a columnist for The Telegraph[13] and BBC,[14] worked on the 2018 Sport Relief challenge and interviewed on many prominent health broadcasts.