James Crossley Eno

James Crossley Eno (1827 – 11 May 1915)[2] was a British pharmacist known for compounding and selling a brand of fruit salt that is still popular today as an antacid.

[3] He apprenticed as a druggist and, at the end of his apprenticeship in 1846, joined the staff of a local infirmary as dispenser of prescriptions.

[3][4] At some point he met the Newcastle physician Dennis Embleton, who often prescribed an effervescent compound of sodium bicarbonate and citric acid.

[3][7][8]: 253 With the success of his product, Eno's business outgrew its premises and in 1876 he established a larger factory in the New Cross district of London.

As the pharmaceutical industry moved away from cure-all patent medicines in the mid 20th century, Eno's Fruit Salt became one of the only surviving products of its kind.

Eno Logo
Building constructed for Eno in 1898 in Gateshead, across the river from Newcastle upon Tyne
Eno's 'Fruit Salt' advertisement