Without any engineering experience and a clear conception of the manufacture, sale, and marketing of automobiles, he produced and sold buggies, carts, and farm wagons.

[2] He then purchased Benjamin and Frank Briscoe's interests in the Buick Manufacturing Company in the summer of 1903.

[6] Initially, Whiting was interested in manufacturing engines for stationary and marine use and also for the use in automobiles.

[2] Flint during this period was the center for the American wagon and carriage production due to its proximity to Michigan's extensive hardwood forests.

[2] Durant was asked to organize the Whiting Motor Car Company in 1903 as a Buick subsidiary.