James W. Hartzell (December 25, 1931 – September 11, 2010) was an American advertising copywriter.
He is principally recalled for originating the 1974 "Baseball, Hot Dogs, Apple Pie and Chevrolet" campaign that Car and Driver and other publications have ranked as the best automobile commercial of all time.
[1][2][3] Car and Driver explained its pick of Hartzell's ad: "This was the game changer.
It was to national television what the electric starter was to automobiles.
"[3] Advertising legend David Ogilvy went even further, calling Hartzell's Chevrolet spot "his favorite commercial of all time, not merely his top car spot.