Born in Studley, Warwickshire, he was brought up in Stratford-upon-Avon and went to college in Leamington Spa where he studied graphic design.
[2] Holder started his career in fashion by selling T-shirts from the back of his mother's car at BMX events.
[3] In 2003, Holder co-founded Superdry with Julian Dunkerton as a market stall in Cheltenham.
[8] Holder also led SuperDesignLab, which was responsible for launching spin-off brand Superdry Sport.
[5][6] In 2018, Holder joined fellow co-founder Julian Dunkerton in criticising Superdry's business strategy, claiming that it was unable to compete with ASOS.com.