James Jarvis (born London, 1970) is a British illustrator and toy designer, a pioneer of the soft vinyl designer toy revolution.
Jarvis began his career as a designer for the fashion company Silas.
He created characters at his own company, Amos Toys, each character with its own personality and background world.
Jarvis was educated at Dulwich College, London.
After a foundation course at Chelsea College of Arts he went on to study illustration at the University of Brighton (1990–1993) and took a master's degree in illustration at the Royal College of Art (1993–1995).