James J. Jordan Jr. (August 3, 1930 – February 4, 2004) was an American ad-man and sloganeer.
He is best known for his work at the BBDO advertising agency, coining such slogans as "Us Tareyton smokers would rather fight than switch!
"[1][2][3] As Creative Director at BBDO, he oversaw major campaigns for Pepsi, Burger King ("Have it Your Way"), Pillsbury and Campbell Soup.
(JCM eventually became JMC&T--Jordan, McGrath, Case & Taylor.)
He died of a heart attack while snorkeling in the Virgin Islands, aged 73.