Jim was innovative in his approach to leadership and communication in the Southern Territory, establishing a large followership on his blog, Twitter and Facebook accounts.

Among several significant initiatives was his ambitious "210 in 2010" appeal,[2] whose principal aim was to increase the number of Corps and Mission Centres in the territory dramatically.

History has shown us and our conviction remains, that starting new corps or local centers for mission is the most effective means of fulfilling the great commission and bringing people to Jesus.

On July 29, 2013 James was called to London, UK with other members of The Salvation Army's High Council to elect the next General as worldwide leader of that organization.

They continually desire to intelligently discern what God requires of them and, in Christ's strength, to enthusiastically follow his plan for them.