He gained media attention in 2015 for setting the former world record for the most Ironman-distance triathlons completed within a single calendar year: 50.
James broke that record in 2021 during the “Conquer 100” in which he completed 100 consecutive Ironman length triathlons in 100 days.
He then completed one more for a total of 101 in 101 consecutive days, a record that held until it was surpassed in 2023 by Welsh athlete Sean Conway.
Lawrence is the author of Iron Cowboy: Redefine Impossible, a memoir released on the 22nd of October 2017; centred around his 2015 consecutive Ironman-distance world record.
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