James Middleton

James William Middleton (born 15 April 1987)[1] is a British entrepreneur who is the younger brother of Catherine, Princess of Wales.

Middleton began receiving media attention during his eldest sister's relationship with and subsequent marriage to Prince William.

[19][20] Middleton's cake-making business, now defunct, was inspired by reading that a mother's baking is a highly evocative childhood memory.

[19] He supplied baking kits so home bakers would be able to get all the ingredients in one place for adventurous creations such as "football cakes".

[19] Middleton caused "shudders" at Buckingham Palace after taking part in a Hello magazine photoshoot for which he was commissioned to bake 21 cakes commemorating its 21st birthday, each iced with one of the magazine's front covers – amongst them, several members of the royal family, including Diana, Princess of Wales.

[25] In 2013, Middleton and Andy Bell[26] founded boomf, a company that makes personalised marshmallows and greeting cards.

[29][30] Bell had previously founded Mint Digital,[26] which created StickyGram (now Sticky9), an Instagram magnet company which sold to PhotoBox.

[29] In 2014, Boomf raised over $1m and was backed by a number of angel investors, including Nick Jenkins, founder of Moonpig, Duncan Jennings and Matt Wheeler.

[39] Boomf raised $1m of funding in 2021,[40] but by December 2021 the company had fallen into administration owing £800,000 to creditors, including £146,306 to HM Revenue and Customs.

[47] In 2019, he disclosed his struggles with depression and attention deficit hyperactivity disorder, which he attributed to public scrutiny from age 23 as a result of his eldest sister's relationship.

[62] The couple married on 11 September 2021, in Bormes-les-Mimosas, France; his wife wore the 1980s wedding dress belonging to Carole Middleton, her mother-in-law.