James Murray Wells

James Nicholas Murray Wells OBE (born March 1983[1]) is an English entrepreneur and was founder, owner and executive chairman of Prescription Eyewear Limited (trading as Glasses Direct), London, which he started whilst at university in 2004 and sold to Cipio Partners in 2013.

Murray-Wells also sent out men dressed as sheep to Newcastle city centre to hand leaflets explaining how much cheaper his products were than those of high street opticians, suggesting that spectacle wearers were being "fleeced".

In addition to his involvement with the taper relief campaign, Murray Wells has been a keynote speaker at the Federation of Small Businesses annual conference[13] and has taken part in events aimed at promoting entrepreneurship to school children.

[15] He was one of 68 business leaders to publicly pledge their support to Conservative proposals to reverse part of Labours planned National Insurance rise in the run up to the 2010 General Election [16] This became a key issue in the campaign.

[17] He was also a co-founder of StartUp Britain, which was announced in the 2010 budget by Chancellor of the Exchequer George Osborne, and launched by David Cameron as an initiative conceived at 10 Downing Street,[18] the aim of which is to inspire entrepreneurs and influence the government's business agenda.