James Nicholas Farmer (born 1976, Birmingham, UK) is founder and CEO of Incsub, which includes the WordPress related companies of WPMU DEV, WPMU.org, and Edublogs.org,[1] the largest global weblog community for educators.

Farmer is currently based in Australia, where he has been the Online Community Editor of The Age, and Lecturer in Education Design at Deakin University.

Farmer's blog, Incorporated Subversion,[2] has been a resource for educators involved with social media and online publishing since 2003.

Edublogs.org hosts over 4.38 million separate weblogs, used by educators and students around the world.

[6] In March 2009, he was quoted in The Herald Sun newspaper and on news.com.au regarding allegations of inappropriate advertising on Edublogs.org.