He argued that the internet was not simply an ‘information revolution’ but a “communications revolution”:[1] O’Toole was a founding producer of ninemsn - Microsoft’s first-ever joint venture – and Australia’s largest online publisher, in 1997.
[3] He has held senior executive positions with Fortune 500 and major Australian companies such as Microsoft, McGraw-Hill, 24/7 Real Media, Westpac and Optus.
[4][5] O'Toole is a prominent industry speaker and has spoken at international conferences including eMetrics SMX[6] and SearchEngineRoom.
He is currently CEO of James O’Toole Network, an internet marketing, innovation and business strategy organization.
[7] O’Toole is a recipient of the PriceWaterhouseCoopers Australian Technology Award for eCommerce and has been an Official Judge for the Adnews National Advertising Awards.