Poniewozik has contributed to publications such as The New York Times Book Review, Fortune, and Rolling Stone.
In 2005, he began writing Time's first blog, Tuned In, a commentary on television and related media.
His work at Time has been called "one of the most prominent voices analyzing the modern TV revolution today.
"[1] In August 2015, it was announced that he would join The New York Times' culture desk as chief television critic.
[1] Liveright published his book, Audience of One: Donald Trump, Television, and the Fracturing of America, in September 2019.