James Price Dillard is a distinguished professor of Communication Arts and Sciences Department at Penn State University.
He has authored and co-authored over 50 manuscripts primarily on the role of emotion and persuasive influence.
Dillard graduated in 1976 from the University of Kansas with a Bachelor's degree in Speech Communication and Psychology.
Dillard is currently teaching Measurement in Communication Science and Persuasive Message Processing classes at Penn State University.
His research aims to enhance understanding of the role of emotion in persuasion and interpersonal influence.
The experiential aspect of moods can be thought of as a readout of the operating level of the organism's various biopsychological systems.
Social life-forms have adopted a strategy for solving that problem, which depends on cooperation and role specialization.
[6] Dillard concludes that mood is a complex phenomenon, but it may be simplified as being either positive or negative.
A negative mood assumes that resources are seemingly depleted and takes into account challenging interactions with one's environment.
If a person is in a positive mood then one feels he has ample resources to react to environmental stimulus.
When the "phasic" and "tonic" states are combined, a reaction to stimulus is considered to be natural.
"Dominance and affiliation relations are efficient means of regulating resource distribution and arguably the defining ingredients in the human experience.
Mode of uncertainty reduction as a determinant of the amount of communication during initial interactions.
(co-authored with P. Monge, S. Bachman, & E. Eisenberg) 1987 - Top Four Award in the Interpersonal/Small Group division of the Speech Communication Association, Boston.
(sole author) 1993 - Top Four in the Information Systems Division of the International Communication Association, Washington, D.C.
(sole author) 1995 - John E. Hunter Meta-Analysis Award, Information Systems Division of the International Communication Association.
(co-authored with P. Sopory) 5 1996 - Top Four in the Interpersonal/Small Group division of the Speech Communication Association.
Single- and multi-motive processing of a fear appeal: Encouraging influenza vaccinations.
This award is given for "the most outstanding scholarly monograph published during the previous calendar year" (National Communication Association website).
2004 - John E. Hunter Meta-Analysis Award, Information Systems Division of the International Communication Association.