James G. Sokolove (born October 4, 1944) is an American attorney known for advertising legal services on television.
Though he was the largest legal advertiser in the United States in 2007,[1] Sokolove's firm acts only as a lead generator and does not currently try cases.
Sokolove's first ad, which featured a car crash filmed in slow motion, aired in 1982.
[1] His advertising tactics were initially criticized by prominent Boston lawyers but proved successful.
[1] As of 2009[update], Sokolove's firm operated about 30 websites such as bulletin-boards to discuss injuries and forums for caregivers.