Ulmer is also the author of the books James Ulmer's Hollywood Hot List – The Complete Guide to Star Ranking and the Directors Hot List, which measure the global value of stars and directors in a variety of areas.
These include bankability, career management, professionalism, promotion, risk factors, and talent.
When Ulmer is not working, he enjoys playing ragtime piano and shooting and editing videos.
He is a contributing editor for The New York Times and two national columns for Premiere Magazine.
Ulmer has been interviewed by a number of publications and media outlets which include: The Wall Street Journal, The New York Times Magazine, The Los Angeles Times and Newsweek and he has also appeared frequently on Entertainment Tonight, CBS This Morning, CNN Showbiz Today, Voice of America, HBO, BBC, FOX, and E!.