Jamila (English: beautiful) is the name of a fashion doll marketed to children in the Middle East.
Challenging the already extant leading Muslim fashion doll Fulla, the 11.5 inch Jamila was launched by Simba Toys Middle East in October 2006.
Starting off as a single[clarification needed] but supposedly truly Arabic doll with dark hair, thick eyebrows and brown eyes,[1] Jamila was launched wearing a black Abaya.
Besides her original definition as a self-confident, young Arabic woman with stereotypically "female" fashion fads, the doll's marketing story's character later was portrayed as having married and styled as care-giver for young family members – two baby dolls have been added two the product line (named Asad and Almira by the company).
[2] Jamila was created by Simba Toys Middle East, which is a subsidiary of the German-based Simba-Dickie Group.