Janet L. Wolff (born Janet Loeb); February 21, 1920 – July 29, 2014) was an American advertising executive who was a key figure at J. Walter Thompson Co. (JWT) and William Esty Co. Wolff was born on February 21, 1920, in San Francisco.
She attended Castilleja School before moving to New York City as a teenager, where she attended Finch College and Wood Tobé-Coburn School and began to study fashion and marketing.
[1] Wolff was the youngest vice president at JWT[2] and led many clients into television advertising.
After 15 years at JWT, she left for William Esty Co. At the two companies she led a number of successful campaigns, including Datsun's "We are Driven"; Irish Spring's "The manly soap that women like, too"; Nabisco's "American Cookie Jar"; Noxzema Shave Cream's "Take it off, take it all off" and Vaseline Intensive Care's "dry leaf demonstration.
[2] In 1945[1] or 1946[5] she married Dr. James Wolff, a pioneer in pediatric hematology and oncology.