Nabisco

Nabisco (/nəˈbɪskoʊ/, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey.

[4] Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper.

[5] Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called pilot bread for consumption on long sea voyages.

[19] In 1981, Nabisco merged with Standard Brands, maker of Planters Nuts, Baby Ruth and Butterfinger candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others.

The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book Barbarians at the Gate: The Fall of RJR Nabisco, and a subsequent film.

In 1989, RJR Nabisco Inc. sold its Chun King foods division to Yeo Hiap Seng Limited and Fullerton Holdings Pte.

Ltd for $52 million to reduce its debt from its $24.5 billion buyout by Kohlberg Kravis Roberts & Co.[20] In December 1989, RJR Nabisco sold its Del Monte canned fruits and vegetables business in South America to Polly Peck International PLC.

[21] One year later, in 1990 RJR Nabisco sold Curtiss Candy, which owned the Baby Ruth and Butterfinger brands, to Nestlé.

The Altria Group (formerly Philip Morris)[33] acquired Nabisco (sans Bubble Yum which was sold to Hershey) in 2000 for about $19.2 billion.

[38] In 1997, the National Advertising Division of the Council of Better Business Bureaus became concerned with an ad campaign for Planters Deluxe Mixed Nuts.

However, as requested by the National Advertising Division, Nabisco agreed to make fat content disclosure more conspicuous in future commercials.

[42] Summary judgement was rendered on March 18, 1991, by Judge Eginton who found in favor of Nabsico and ordered that they were entitled to recoup all profits from the sale of "A.2."

[43] Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or Globus cruciger).

It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature.

[46] The trademark is derived from a medieval Venetian printer's mark that represented "the triumph of the moral and spiritual over the evil and the material".

Kraft and Nabisco sponsored a part-time Sprint Cup effort in car #81 driven by Jason Keller and John Andretti and fielded by Dale Earnhardt, Inc. Nabisco also sponsored Dale Earnhardt Jr. in the 2010 Subway Jalapeño 250 at Daytona International Speedway in July 2010 with their Oreo/Ritz brands and Tony Stewart with the Ritz brand in the 2010 DRIVE4COPD 300 at Daytona International Speedway in 2010.

Manufacturing process of hard bread at the National Bisquit Co. plant in New York
National Biscuit Company and Quincy Biscuit wagon advertising " Uneeda Biscuit " in Boston, Massachusetts in 1899
The National Biscuit Company Building, Houston, Texas . Nabisco occupied the building until the late 1940s or early 50s when it became a wholesale furniture place named Purse & Co.