[5] The beauty contest was organized by the Parisian Committee created by a Belgian born French journalist, Maurice de Waleffe in 1920, and was juried from among 150 candidates gathered in the village hall of the Le Journal in Paris.

On 5 February 1931, at the age of 20, Jeanne Juilla became the first Frenchwomen to be elected as Miss Europe.

Juilla was selected as Miss Europe among the participants of 16 different European countries.

[12] The jury of the selection was chaired by French painter Paul Chabas.

[13][14] Jeanne Juilla died on 4 September 1996, aged 86, in Saint-Aubin-les-Elbeuf, Seine-Maritime.