Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, and bought the Italian brand Fiorucci in 2015.

[citation needed] In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company.

[1][2] After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.

[3] In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide.

[4] Janie Schaffer returned to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer.