[1] He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability.
Spool has delivered the keynote presentations for The National Association of Government Webmasters, The National Association of Online Librarians, Higher Ed Webmasters, Agile 2009, South by Southwest Interactive, Web Advertising, Web Visions, the Usability Professionals Association, CHI (conference), the Information Architecture Summit, UX Australia, UX Lisbon, UX London, Drupal Con 2011, An Event Apart, Designing for People Amsterdam, UPA China, the Norwegian Computer Society, the British Computer Society, the Society for Technical Communication, and the Federal Webmasters Society.
In 2011, the Stevens Award was given to Spool, "whose quiet evangelism of usability and the practical outcomes of methods and tools had a wide-ranging influence on how we think about making systems effective.
He also shares resources and collaborates with other organizations frequently to evangelize principles of user research.
[10] With the help of a successful Kickstarter campaign,[11] in 2014, Jared co-founded the Center Centre, "a new, bricks-and-mortar user experience design school for adults,"[12] with Dr. Leslie Jensen-Inman.