[4][5][6] After a number of failed enterprises between 2005 and 2010, which included a blog network, a T-shirt business and a web design company,[7] Njoku moved back home into his mother's house in Deptford.

[8] Having studied the industry from afar, he flew to Lagos, thanks to the financial help of his best friend Bastian Gotter, a fellow University of Manchester graduate, and started purchasing the online licenses of Nollywood movies.

[9] He worked from a two-bedroom apartment in Festac Town, Lagos,[10] and struck a deal with YouTube in Germany to be the official channel partner for Nollywood company.

[13] That same year, thanks to an article by Sarah Lacy who worked at the time for Tech Crunch, NollywoodLove caught the attention of US-based venture capital fund Tiger Global who were interested in expanding their reach in emerging markets.

Iroko has gone to make other funding investment totaling $40 million [18] In 2015, Njoku decided to focus the company's attention on an Android mobile app,[19][20] rather than a streaming platform to combat broadband infrastructure problems that Africa poses.