The company's growth as a full-service agency allowed him, as the firm's Executive Creative Director,[2] to direct advertising campaigns for clients for television and the internet.
[1] Zada signed with film production company Tool of Northern America (TNA)[7] in January 2009 and commutes between his Mill Valley home and Los Angeles.
[3][12] Originally intended as a social experiment, Zada admits he "threw the script together"[13] in approximately 30 minutes, and completed the project in four weeks along with developer Jason Nickel and the collaborative efforts of Tool of North America.
[13][14] Zada TNA worked with Australia's Tourism Victoria and directed the crowdfunded "Remote Control Tourist" which, over a five-day period in October 2013, allowed potential Melbourne visitors to virtually explore the city using social media.
[17] In speaking toward Elf Yourself in his book Adland: Searching for the Meaning of Life on a Branded Planet, author James P. Othmer called it "a strange, corny, yet enormously successful website.
[22] Zada's Take This Lollipop project has been the recipient of positive media attention, receiving national publicity, such as in Adland,[23] Brandchannel,[24] CNN,[25][26] IndieWire,[3] Forbes,[27] Digital Trends,[28] Adweek,[29] The Star-Ledger,[30] GlobalPost,[31] The New York Times,[32] Advertising Age,[33] and has garnered international attention with coverage by newspapers and magazines including The Sydney Morning Herald.
"[25] and later reported that "Behind the litany of frightening facts and figures (not to mention fears like those preyed upon in viral-video Take This Lollipop, an interactive horror film that incorporates text and images from your Facebook profile) lurks a disturbing truth.