He has launched InsideBurgundy.com website showing all reviews and news from the wine region of Burgundy.

He studied to become a Master of Wine concurrently with Jancis Robinson, MW, and with his sister Arabella Woodrow, MW, Morris achieving the accreditation in 1985 and Woodrow in 1986.

In 2016 Morris was appointed as Senior Consult for Christie's with responsibility for the annual Hospices de Beaune Wine Auction.

In September 2010, Morris presented his substantial book Inside Burgundy, which won the André Simon prize, the initial launch publication of the new BBR publishing division, Berry Bros. & Rudd Press.

[9] Having retired from commerce Jasper Morris has embarked on a new career as Burgundy expert and critic, culminating in the launch of the website Jasper Morris Inside Burgundy in September 2018.