Jay Sarno

[2] During World War II, he served in the United States Army in the Pacific Theater of Operations alongside Mallin.

[1] In 1958, after they had met Jimmy Hoffa and Allen Dorfman, they built the Atlanta Cabana Motel with a loan from the Central States Pension Fund.

[1][6] The attraction featured a circus tent with daily acts and Sarno would dress up as a ringmaster and attend to families and children personally.

[3][6] Sarno died of a heart attack on July 21, 1984 at the age of 62, at Caesars Palace.

[7] He received, also posthumously, the inaugural Sarno Award for Casino Design from the Global Gaming Expo in 2003.