Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines.
He had originally planned to pursue a career as a screenwriter, following in the path of his cousin Budd Schulberg who had written the Academy Award-winning screenplay for On the Waterfront.
In the 1970s, he used Karl Malden then starring in the police drama The Streets of San Francisco, to deliver the line "Don't Leave Home Without It" to emphasize the safety of American Express traveler's checks.
Schulberg recounted his experiences in the 1998 New York Times best-seller The Milk Mustache Book, co-written with Bernie Hogya and Sal Taibi.
[1] After retiring in 1999, he worked as creative director of a $10 million public service campaign initiated in 2001 that promoted values such as determination, perseverance and selflessness, featuring everyday people as "the heroes all around us, whose stories are rarely told".