Stein Mart is an American discount men's and women's online retailer & former department store chain based in Jacksonville, Florida.
In determining the prime locations for new Stein Mart stores, management targeted cities with populations of 125,000 or more and relied on demographic research regarding income, education, and occupation to help predict whether a community might support a discounter of designer merchandise.
[4] In 2003, Stein Mart introduced the "Real Shopper" campaign with support from Orlando-based advertising agency, Fry Hammond Barr.
This multimedia advertising campaign features real Stein Mart shoppers chosen via casting calls held throughout the country.
"[10] In August 2020, Stein Mart filed for Chapter 11 bankruptcy protection due to the company being largely affected by the COVID-19 pandemic, and announced that it would permanently shutter all 279 of its remaining stores by the end of October 2020.
[11][12][1][13] During the fall of 2020, an agreement had been reached with the private equity firm Retail Ecommerce Ventures to acquire the Stein Mart operations.
In October 2010, due to popular demand by Stein Mart shoppers, the retailer began offering limited online shopping with Ship from Store for shorter delivery times.