[1][citation needed] He served as a lecturer of marketing for three years in Commerce College affiliated with Saurashtra University.

He later joined Gujarat Samachar as columnist in 1996[1] which publishes his two weekly columns, Anavrutta and Spectrometre.

He served as writer and anchor of cultural TV series Aaswaad on DD Girnar.

He had scripted and presented weekend radio show Cinema Sizzlers on BIG FM 92.7 Rajkot.

[11] [12] [13] [14] He published several books compiling his columns in collections; Yuvahava, Mahiti Ane Manoranjan, Sahitya Ane Cinema, Aah Hindustan Oh Hindustan, Spectrometre (2001), Life@Kite, Anavrutta (2008), Science Samandar, Knowledge Nagariya, G.K.