This variety of Moa originated in Jaynagar Majilpur of the South 24 Parganas district in the Indian state of West Bengal.

[1] Jaynagarer Moa was given a Geographical Indication tag in 2015[2] [3] which will enable the product to be protected from unauthorized uses and piracy.

Both Nolen Gur and Kanakchur rice are winter products (available around November to January) and hence Jaynagarer Moa is available during this period only.

[1] The ordinary or common Moa is a small crispy ball made of puffed rice ("Muri" rather than "Khoi") and jaggery.

Similarly, Kanakchur rice is a local variant which grows only in winter and through traditional fertiliser-free techniques only.