[1] Moss changed the name to Jayrem Records in 1981 and released the first singles on that label in 1982.
[2] Moss owned the Chelsea Records chain of record shops during the 1980s and was able to identify niche markets that weren't being catered for by other labels.
[1] Initially concentrating on alternative rock and indie music, the Wellington-based company was, for many years, the main rival to South Island based Flying Nun Records, and produced records which had a similar sound to its southern compatriot, though concentrating less on the Dunedin-sound groups which formed a major part of Flying Nun's repertoire.
Jayrem's repertoire extended into Urban Pasifika and Māori music, as well as folk/roots and reggae.
[3] Over 200 albums have been released on the Jayrem label,[4] with notable releases from artists ranging from Upper Hutt Posse and Dalvanius Prime to Jordan Reyne and Cassandra's Ears.