While it is one of the longer beaches in Montenegro—and a popular spot for sunbathing, swimming, camping, etc.— Jaz has gained prominence in the years since an area was remodeled, and can now host major musical acts and performances.

The lively pre- and after-shows/parties featured musicians such as the band Van Gogh, Garik Sukachev, David Morales, Junior Jack and DJ Ura.

From early 2009, the organizers began touting the Live Music Festival to be held during summer 2009 with acts such as Tina Turner,[3][4] Britney Spears, and Zucchero being announced.

Although it has been officially confirmed that 2009 guests will be Vlado Georgiev, Plavi Orkestar, Riblja Čorba and two famous DJs, second Live Music Festival has never been held.

Instead of globally known acts, the festival featured local ones such as: Nagual, Night Shift, Van Gogh, Hladno Pivo, Nipplepeople, Off Duty, S.A.R.S., Pero Defformero, Partibrejkers, Riblja Čorba, The Beatshakers, Gomila Nesklada, Who See, Prljavi Inspektor Blaža i Kljunovi, Kiki Lesendrić & Piloti, Orthodox Celts, and Junior Jack.

charity event at the Dukley Gardens,[6] and featured acts from Jamiroquai, Underworld, Example Live, Bad Copy, Darkwood Dub, Kiril Džajkovski ft. TK Wonder, Eddy Temple-Morris, Eyesburn, Juan Atkins, Klingande, Lollobrigida, Mark Knight, Neno Belan & Fiumens, Patife, Rambo Amadeus, Roger Sanchez, Tara McDonald, Timo Maas, Urban & 4, Who See.