Focused on entertainment, celebrities, sports, scandal and crime, the style was a New York phenomenon, practiced primarily by three new tabloid-size daily newspapers in a fight for circulation.
Convenient for readers on subways, the small-format papers were designed to display large page one photographs and headlines for newsstand sales.
The new tabloid newspapers featured provocative headlines and photographs, and stories about entertainment celebrities, sex scandals, and murder trials.
Broadway and Hollywood entertainment celebrities and the nightclub, music and crime cultures of prohibition were a bigger focus in the tabloids then civic affairs or international news.
[7] The tabloids were edited for entertainment, and links between the two worlds went beyond the headlines: Winchell was a vaudeville performer before he turned to journalism, Parsons was a movie script writer and Hopper had been an actress.