Following his announcement of being in "album mode" in March 2023, Offset shared a clip of a then untitled preview of a song along with a video on April 3.

[3] The song's music video pays homage to the John Singleton film Baby Boy (2001) and the dysfunctional relationship between Jody and Yvette.

Taraj P. Henson, who portrayed Yvette in the film, makes a cameo in the music video as a friend of Cardi B's character.

Offset previously teased the release two days prior by posting a spoof of an infamous 1988 James Brown interview on CNN.

[4] While Offset was dressed up as Brown, CNN host Sonya Friedman was portrayed by actress Jamie Lee Curtis.