A week before the song's release, Anitta made suspense on her social media and posted a photo in which she appeared along with Myke Towers and a silhouette of a then-unknown artist.

[14][15] Anitta then revealed that she was thrilled to learn that the rapper agreed to participate in the song and that Cardi B was a last-minute addition.

Musically, "Me Gusta" is a Latin pop and reggaeton song with some funk carioca and pagode baiano influences.

He further added that Anitta's voice "merges with that of Cardi B, with whom she achieves a synergy that celebrates the Latin spirit and together they own the touches of hip-hop and rap, delivered in a melodic Spanglish", and praised Myke Towers' verse.

Directed by Daniel Russel, the music video was filmed in Salvador, Bahia and premiered on September 18, 2020.

[19][38] Anitta commented in an interview with NBC News that she received advice from an expert on Afro-Brazilian history on how to best showcase its roots through imagery.