He coached the Black Ferns, the New Zealand women's national rugby team from 2003 to 2006.

[2] In 1999, Rowlands coached the Auckland Blues Super Rugby professional side.

[4][5] In November 2002, He was named as the Black Ferns new head coach replacing Darryl Suasua.

[6][4] He led the Black Ferns to 15 test wins in a row as Head Coach.

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