His debut film Naan was initially launched in 2008, with Siddharth Venugopal portraying the lead role with Rukmini Vijayakumar playing the lead female role, however due to the failure of his previous film Ananda Thandavam, the producer Oscar Ravichandran called off the project.
[4] Following the critical and commercial success of his previous project Naan, director Jeeva Shankar wrote a new script titled Amara Kaaviyam, a college love story set in the 1980s.
[5] Madhan of Escape Artistes Motion Pictures was to produce the film, while Yuvan Shankar Raja was announced as the music composer.
[6] Adharvaa was announced to play the lead role but consequently opted out during pre-production stages, and the production house dropped the film.
[8][9] Malayalam actress Miya was signed to play the female lead role, making her debut in Tamil films.