Later he expanded business and established a large factory in 1917 at Belur the products of which were sold under very popular "CROWN" brand.
He helped Ramjibhai Kamani, get established in town in his early years who began his business career by selling Jeewanlal's aluminium utensils in 1912.
[3][7] Jagmal Raja, who was an established industrialist having glass and ceramics factories at Bombay, Derol and Allahabad, learned that Lala Mukund Lal was willing to sell his iron mill at Lahore.
[9] Jeewanlal was offered shares in all Bajaj group companies, which he declined and retired from active business around 1950, while Jamnalal had already died in 1942.
[9] Mukund Steel lost Lahore mill during partition and they decided to set up new plant in Kurla, which was successfully implemented in 1948.
[11] The partnership, stood firmly over the period of time and successive generation and Mukund Limited, is still jointly run by descendants of Jamnalal Bajaj and Jeewanlal.
[5] another noted Gujarati industrialist from Calcutta, Rai Bahadur Himchand K. Shah became the director of the firm after the sale.