[1][2] Jeff Ayeroff graduated from USC Gould School of Law in 1971, https://gould.usc.edu/news/they-want-you-to-vote/ and worked as an Entertainment Attorney before joining the ranks at A&M Records as an assistant to then-President of the label, Gil Friesen, in 1974.

Beginning in 1983, his duties as senior vice president of Warner Bros. Records, included overseeing marketing, advertising, creative direction and music videos for artists such as: Madonna,[2] Steve Winwood, ZZ Top, Don Henley, Prince, and Dire Straits.

Ayeroff and Harris signed and marketed an artist roster at Virgin U.S. which included Paula Abdul,[7] Janet Jackson, Lenny Kravitz, The Smashing Pumpkins and others.

[11][12] Ayeroff and Harris went on to co-found Work Group in 1995, a West Coast-based subsidiary of Sony Music,[13][14][15] where they developed the careers of Jennifer Lopez, Jamiroquai, Fiona Apple,[16] Len, Sponge, Imperial Drag, and Esthero.

[17][18] Ayeroff was hired by Apple Records in 2000, as a key consultant to oversee the marketing of 1, a career-spanning retrospective of The Beatles which has sold over 30 million copies worldwide to date.

[19] Returning to the Warner Records in 2001 as the label's chief creative director and vice chairman,[16] he oversaw the visual campaigns for Josh Groban, My Chemical Romance, Green Day, and more.