While Gordon became a household name among NASCAR fans for his driving career in the Cup Series, he has introduced the sport to a wider audience, largely through the media of the United States.
[1][2][3] They met in 1992, when DuPont chose a rainbow design Bass created to become Gordon's primary paint scheme.
[16] In 2007, Daytona International Speedway officials hired a local sand sculptor to create a NASCAR-themed depiction of Mount Rushmore in the fanzone, featuring the faces of Dale Earnhardt Jr.; Gordon; Jimmie Johnson; and Tony Stewart.
[18] The cover art features the faces of HMS' 2009 driver lineup: Gordon; Johnson; Earnhardt Jr.; and Mark Martin.
[24][25][26] Titled "Always Forward", and described as a nod to its parade's theme–"Turning the Corner", the display will be used to celebrate NASCAR's 75th anniversary and promote the 2nd running of the Busch Light Clash at The Coliseum on February 5, 2023.
[30][31] Gordon ultimately signed with Warner Bros. and made his feature film debut through a cameo appearance in Looney Tunes: Back in Action (2003).
[34] His #24 Dupont Chevrolet Monte Carlo also makes an appearance in the film where it gets stolen by Yosemite Sam, Nasty Canasta, and Cottontail Smith in an attempt to chase down Damian Drake, Kate Houghton, Bugs Bunny, and Daffy Duck who have recently won a playing card.
[35][36] Gordon was interested in a role for the film Talladega Nights (2006), but declined an offer to participate due to concerns from his sponsors.
[40][41] Based on the Chevrolet Corvette C6.R, Gorvette is a primarily yellow racing car with the stars and stripes of the American flag painted on his sides.
His image has been featured on beverage cans and bottles,[265] billboards,[266] cereal boxes,[265] corn chip bags,[267] toothpaste tubes,[268] and vending machines.
[271][272][273][274] In 2011, Gordon worked with Pepsi Max to create the Road Trip to the Race Track video as a promotion prior to the Coke Zero 400.
[278] He has also appeared in ads for DuPont,[279] Chevrolet,[280][281][282] Coca-Cola,[283] DieHard,[284] Nutmeg Mills,[285] Papa John's Pizza,[286][287] Quaker State,[288] Edy's,[289] Ray-Ban,[290] Foster Grant,[291] TNT,[292][293] Nextel, Sprint, USTA,[294] Elizabeth Arden's Halston Z-14,[295][296] Tylenol,[297] Siegfried & Roy Present Darren Romeo: The Voice of Magic,[298] Famous Dave's,[299] AARP,[300][301] Team Umizoomi on Nick Jr.,[302] NAPA,[303] Fox Sports,[304][305][306] and Fox Sports 1.
"[308] According to eight of Parsons' fellow death row inmates, the "rainbow warrior" comment was a reference to the nickname given to the entire No.
[373][374][375] Gordon appeared in Gran Turismo 5 as himself, providing tutorials on racing in NASCAR,[376] which had been newly added to the series.