Jeff Robbin

In 2011, Bloomberg reported that he was leading development of an Apple television set, a device rumored in Steve Jobs's autobiography.

There, he worked on Copland, Apple's troubled operating system project, alongside fellow software engineer Bill Kincaid.

[3] In 1999, Robbin joined Kincaid and Dave Heller to start a small company, SoundStep, and develop SoundJam MP, a software jukebox that played MP3 files.

[6] SoundJam received positive reviews,[7] and won the Best of Macworld award in 1999;[8] it eventually secured 90% of the Mac MP3 software market.

Shortly after the acquisition, Robbin was chosen by Steve Jobs to lead the iTunes development team, a position he still had a decade later.

[4][13] Less than four months later, in January 2001, iTunes was released for free as part of Apple's digital hub strategy,[14][15][13] and was received with enthusiasm.

[31] In March 2023, Bloomberg News reported that starting in April, Robbin will take charge of Apple's cloud services, including iCloud, CloudKit, and the infrastructure that hosts iMessage and FaceTime.

Robbin led the team that designed the iPod's user interface.