William S. Kincaid (born March 10, 1956) is an American computer engineer and entrepreneur notable for creating the MP3 player SoundJam MP with Jeff Robbin that was eventually bought by Apple and renamed iTunes.
After listening to a show on the radio channel NPR, Kincaid created hardware and device driver support for the Diamond Rio line of digital audio players.
In early 2000 Apple was looking to purchase an MP3 player and approached both Casady & Greene (SoundJam) and Panic (Audion).
[2] Turning to Casady & Greene, Apple purchased the rights to the SoundJam software in a deal covered by a two-year secrecy clause.
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