The division was formed in 2006 following the company's acquisition of Jefferson-Pilot's television and radio operations, which were renamed Lincoln Financial Media.

The group, at the time of its closure, owned 14 radio stations in Miami, Florida, San Diego, California, Denver, Colorado, and Atlanta, Georgia.

In June 2007, the company publicly announced it would explore a sale of this division, and hired Merrill Lynch to assess its strategic options.

[2] [3] On December 8, 2014, Entercom (rebranded Audacy, Inc. as of March 30, 2021) announced its intent to acquire the remainder of Lincoln Financial Media for $110 million and working capital.

It also produced telecasts of pre-season games of the Carolina Panthers of the National Football League, and in the 1980s, syndicated coverage of the NASCAR Winston Cup races at Charlotte Motor Speedway.