The jelly roll or Swiss roll design is the design used in the majority of cylindrical rechargeable batteries, including nickel–cadmium (Ni-Cd), nickel-metal hydride (Ni-MH), and lithium-ion (Li-ion).
The design has this name because the cross section of the battery looks like a Swiss roll.
This sandwich is then rolled up and inserted into a hollow cylinder casing.
A label with the brand name is then applied, or a blank protective label, often green (for Ni-MH) or blue (for Ni-Cd) for a generic or OEM battery.
The Swiss roll design is likewise used for the plates of cylindrical capacitors.