Founded in 1989, and as a video game development company by Harry Gottlieb in 1995, Jellyvision has since transitioned to creating benefits guidance software.

Jellyvision was originally founded in 1989 as an educational media company, later pivoting to develop video games.

Later that year, Gottlieb launched a new company called the Jellyvision Lab, with a focus on developing business software inspired by You Don’t Know Jack's voice-driven interface.

In 2009, Jellyvision developed the first version of ALEX, an interactive conversation that helps employees choose their benefits.

[2] The success of ALEX spurred Jellyvision's growth, and as of 2019 is the company's primary business focus, expanding to offer an interactive HSA product and year-round financial guidance.